686 backers have currently pledged $25,216.
Saturday brought in 9 backers, even with the video from
Dashie.
The average pledge amount has risen to $36.76 per backer. If it keeps going higher that generally means less smaller pledges are happening which often means a lower rate of new backers.
Since July 21st the momentum lost about three fourths of what it was. It went from averaging 39 new backers per day for a stretch then down to averaging 8.5 new backers per day. If the campaign had kept averaging 39 new backers per day with days like 32, 54 or 42 backers it would be slow but eventually get close enough to the goal for a final surge to reach it. I wouldn't be worrying very much. Averaging 8.5 new backers per day is going to make the gap going into the last 48 hours even larger.
If
Devastated Dreams has to do an additional $60,428 in the last 48 hours it would have to be a massive coordinated surge by backers to work. While possible, the chances wouldn't be good. If the backers gave up hope and grew apathetic then the push would quickly collapse. The campaign needs some short-term burst of activity or milestones to celebrate in the trough period.
$9,553 more to go until 30% funded. Hopefully it will have reached that by the start of August. The campaign looks like it could do $9,820 and just barely sneak by the 30%-funded-before-halfway tipping point. It is still possible to get funded if the campaign doesn't reach 30% before halfway, but it becomes more difficult.
Devastated Dreams dropped to 11th in popularity for the category.
Max's Big Bust,
Purfectly Ever After and
sphereFACE saw surges because they are ending this weekend. Two of those are visual novels;
Order of Ataxia is also a visual novel and it appears to be benefiting from the traffic the other novels are generating. Some projects decided to launch on Saturday.
Tsioque did better than I expected by grabbing the third rank.
The Kickstarter category is slow right now. There is
data up to the end of June, but I'm waiting for the data for July. The start of August can mean a fresh wave of good quality campaigns to drive traffic to the site. There could even be some superstar class campaigns. Even if the new month would mean a boost that is still a week away.
A new trailer could maybe get some attention by being shared around the Internet. I'm not talking about using it to replace the current pitch or trailer. It would be an alternate trailer much like how movies will have multiple versions of a trailer over time. It maybe doesn't even have to be a trailer. If the objective is to show off cool Filipino monsters and create a creepy atmosphere then it could almost like a developer diary talking about the monsters while sitting in a dark room or forest. Concept art for the monsters could be faded in the corners of the screen when a monster is talked about.
I wasn't able to find any large Let's Players based in the Philippines. If there was that could be an opportunity. I did learn about the existence of the
PinoyGamer.ph forum, but it doesn't have thousands of members.
Currently there are 685 backers and the campaign was looking at needing a total around 3,700 backers to reach 100% funded. It is a possibility that if things get close near the end many of the backers of
Neverending Nightmares that hesitated enough not to pledge to
Devastated Dreams may finally come over and become backers. It is also possible to create some sort of digital add-on reward that returning backers would get for free as an incentive for some to return.
), but I've seen what a big impact they can have on exposure so I started to pay attention to them during Neverending Nightmare's campaign and launch. Some of these guys get more views than major TV shows. So far, Dashie's is the Devastated Dreams video with the largest number of views, so hopefully some of that will trickle down to the Kickstarter.